Job Description
McClure Company has been voted one of the best companies to work for in Pennsylvania, consecutively, since 2009!
The Marketing Manager, under the leadership of the Vice President of Sales and Marketing, oversees McClure’s marketing and brand promotion efforts. This position is responsible for identifying marketing strategies for the company and for developing, implementing, and executing strategic plans to generate new business leads and promote products and services.
Key Responsibilities
- Develop comprehensive marketing plans and strategies aligned with business goals
- Conduct market research and analyze trends to identify new marketing opportunities
- Collaborate with senior management to set marketing budgets and objectives
- Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.)
- Coordinate with internal teams to develop compelling marketing materials
- Ensure consistent brand messaging and visual identity across all marketing channels
- Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts
- Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising
- Utilize web analytics tools to track and improve digital marketing performance
- Stay updated with the latest digital marketing trends and technologies
- Use data-driven insights to optimize marketing efforts
- Collaborate with the sales team to develop effective sales tools and materials
- Provide support in lead generation and customer acquisition efforts
- Plan and coordinate promotional events, trade shows, and conferences
- Manage event logistics, marketing materials, and post-event follow-up activities
- Build and maintain strong relationships with clients, partners, and key stakeholders
- Other duties as assigned
Qualifications
- Bachelor's degree in Marketing or related field required
- Minimum 5 years of related marketing experience required
- Minimum 5 years of experience creating marketing plans and strategies, preferably in a commercial construction industry
- Excellent written and verbal communication skills, with the ability to create engaging content and presentations
- Excellent organizational and time management skills
- Proven ability to manage projects from concept to completion and work independently
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms)
Authorization to work in the United States indefinitely without restriction or sponsorship.
Position is full-time Monday – Friday and is not a remote work position.
McClure Company is an Equal opportunity employer. This Company considers candidates regardless of race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Job Tags
Full time, Work at office, Monday to Friday,